Organic
SEO for large e-commerce catalogues
On a site with forty thousand URLs, SEO is a template and architecture problem before it is a content problem. Fixing how a category page is generated is worth more than a year of articles, and it is the work most agencies quietly avoid because it needs developer time.
What the work involves
- Crawl and log-file analysis: what Google actually reaches, and what it wastes time on
- Faceted navigation, parameter handling and pagination strategy
- Category and product template optimisation — the changes that apply at scale
- Internal linking driven by commercial priority rather than site depth
- Structured data across product, review, breadcrumb and organisation entities
- Content work where it earns its place: buying guides, category copy, comparison pages