About
A small firm, on purpose
Topiary E-Commerce LLP is a UK consultancy working with retailers who have outgrown generalist support and been disappointed by the alternative.
Why we exist
The standard path for a growing retailer is to move up to a larger agency, and the standard disappointment is what happens next: the senior people who won the account move on to winning the next one, and the day-to-day passes to someone two years into their career.
That is not a failure of individuals. It is what the model requires — a large agency needs scope to expand, and a lot of the highest-value work in a mature e-commerce account involves cutting scope rather than adding it.
We built this firm to do the second kind of work. It only functions at small scale, with senior people, and with pricing that does not punish us for recommending restraint.
How we operate
The person you meet is the person who does the work
There is no account management layer here. It is the main reason we stay small, and the main reason we turn work down.
We charge a fee, not a percentage
Percentage-of-spend pricing pays us to spend more of your money, on work that frequently means spending less of it. A fixed fee, agreed in advance, keeps the advice honest.
We will tell you when the answer is no
That includes telling you a channel is not your problem, that your traffic is too low to test, or that you do not need us at all. It costs us engagements. It is the only version of this that works.
Reporting includes what did not work
A monthly report that only contains good news is a marketing document. Ours name the decisions we got wrong, because that is the part you can act on.
Tell us what is not working
The first conversation is a half hour and costs nothing. If we are not the right people, we will usually be able to point you at who is.
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