Paid
Google Ads management for UK retailers
Most large retail accounts are not underspending. They are spending broadly — thousands of near-duplicate keywords, shopping feeds left on defaults, and automation pointed at the wrong signal. The work is deciding what to cut and what to protect.
What the work involves
- Account and feed audit against your actual margin, not blended ROAS
- Campaign structure rebuilt around product economics and stock reality
- Shopping feed diagnostics: titles, attributes, exclusions, custom labels
- Bidding strategy and conversion signal review — including what you count as a conversion
- Budget allocation across brand, generic, shopping and remarketing
- Monthly review with the trading decisions written out, not just the numbers